Some examples of logo development for Good Dog, a raw food company in San Diego. Project included complete branding with collateral and website.
Visible form not only ‘points’ to an invisible, unfathomable mystery; form is the apparition of this mystery, and reveal it while, naturally, at the same time protecting and veiling it…Whoever is not capable of seeing and ‘reading’ the form will, by the same token, fail to perceive the content. Whoever is not illuminated by the form will see no light in the content either. —